Kneeland Co. collaborates with design-led brands, weaving together visual research and cultural insight to inform, inspire, and thoughtfully guide artistic direction. Shaped by client-led project needs, whether for a collection, concept, campaign, or broader creative objectives, this bespoke offering is designed to provide fresh perspective and a considered external point of view.

Rooted in beauty, emotion, and storytelling, the process is cultivated through Founder Joanna Williams’s curatorial expertise, extensive knowledge of textiles, and fluency in fashion, interiors, art + design, color, history, and contemporary culture. Research is built on over 30 years of collecting and cataloging imagery spanning books, magazines, paper goods, ephemera, and digital media as well as direct experience building and operating a global creative business that includes a leading Vintage Textile Archive. Both an inspiration and product development resource, the Archive supports creative teams worldwide and has helped to produce best-selling collections and brand collaborations.

Guided by human insight and refined through craft, Kneeland Co. connects ideas, materials, experiences, and histories, turning them into a lens through which brands of every scale can create work that feels meaningful, considered, and unmistakably alive.