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About Joanna Williams

Joanna Williams was born into a family of artists and bohemians with branches in Mexico, Bali, and beyond. From a young age, she was flying around the world, and quickly discovered a love of travel. After moving from her native Texas to Los Angeles, she worked for the global trend-forecasting firm Stylesight and as a freelance style journalist for various publications including Style.com. Through her travels both professional and personal, she became enraptured by culture and beauty in all its forms, collecting every item that spoke to her — clothing and accessories, objects and ephemera. In 2010, her discoveries led her to start Kneeland Co., named after her mother’s Mexico City family and dedicated to sharing her world of resources and ideas with others. The concept — like Joanna herself — embodies creativity, spirit, and endless design possibilities.

Kneeland Co. and its founder, Joanna Williams, have been featured in magazines and websites including The New York Times’s T, Elle Décor, Refinery 29, Daily Candy, Sight Unseen, One Kings Lane, Sous Style, Apartment Therapy, Fathom, and Closet Visit. Clients include global lifestyle brands, interior designers, and luxury and contemporary fashion design studios. The studio has collaborated on merchandise and content curation with Anthropologie, west elm, and Heath Ceramics.

About Kneeland Co.

Brought to life as a visual resource to provide design inspiration for product development in the interiors, fashion, and beauty industries, Kneeland Co. is a Los Angeles-based design and consulting studio that revolves around creativity, travel, style and history. From Turkish embroideries dating back to the early 1900’s to rare costumes from around the world, the studio maintains a well-edited collection of vintage textiles and objects available for purchase to clients in the creative industries.

Kneeland Co. Press